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  2. Big Data for Big Business?A Taxonomy of Data-driven Business ...

    https://cambridgeservicealliance.eng.cam.ac.uk/system/files/documents/2014_March_DataDrivenBusinessModels.pdf
    Schroeck et al., 2012; Petter and Peppard, 2012). Obviously it is in their best interests to showcase the value creation potential of data use. ... Coding is the ‘process of attaching labels to a segment or a phrase that summarises and categorises this

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