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14 Feb 2019: Activity 4. Aim: carry out a close comparative reading of food details/scenes from contemporary. children's literature. This activity provides an overview of some common themes of food symbolism in children’s. literature along with a sample

18 Feb 2019: Empathy - Activity 1:. Empathy is a word that we use a lot in popular culture. Parents talk and think about it. a lot, too! Read these parent advice articles to learn a bit more about how empathy and. empathy development are talked about in

18 Feb 2019: Activity 2 –. The development of empathy happens over time. Martin Hoffman (2000) has mapped empathy development across the following. stages:. 1. Emotion contagion and imitation- babies respond to other babies’ distress by. crying- they embody

18 Feb 2019: Activity 3 –. It’s important to note that there are vast differences in how empathic people are. Sometimes, people aren’t able to be empathic, or are less empathic than others. One barrier to empathy is in-group vs. out-group bias, which has

29 Jan 2019: Weapon 1: Authority. The first tool which can be used to persuade people is authority. We naturally feel compelled to. listen and follow orders from those in a position of power. There are many reasons for this – for. example, not listening to

29 Jan 2019: Task Answers. 1. Apart from dental-care products, which other sectors might benefit from using the. principle of authority to try and persuade people to buy their products? Answer: medicine, diet supplements, weight-loss products, baby products. 2.

29 Jan 2019: Weapon 3: Liking. “People prefer to say ‘yes’ to those they know and like” (Cialdini, 1984). Do you always buy the same cereal? Or do you like to try new things every time you go to the. supermarket? Most people prefer to stick to the things

29 Jan 2019: Task Answers. 1. Conduct your own experiment! Pick 5 brands of the same product (e.g. 5 different. brands of cereals). Ask your friends and family how much they like each product. (e.g. let them rate products on a scale from 1-10). Then ask them to

29 Jan 2019: That’s why using ‘plain Janes’ in adverts (especially for household cleaning items), rather than. celebrities, works so well. We’re not likely to identify with a celebrity (I totally have the same. problems as Angelina Jolie…not), but we

29 Jan 2019: Task Answers. 1. How could the social validation principle be used to persuade young people to. reduce the amount of alcohol they are drinking? Answer: The principle of social validation suggests that people tend to do what others. are doing.