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  2. CTM-Working-Paper_McKenzie-Gill-Phaal_15-4-19

    https://www.ifm.eng.cam.ac.uk/uploads/Full_CTM-Working-Paper_McKenzie-Gill-Phaal_15-4-19-original_pdf.pdf
    3 Jul 2019: 3. Social Validation This concept relates to social norm setting, which is the tendency within people to use others’ actions as a standard of behaviour and in consequence use this standard ... to judge/set the appropriateness of their own behaviour

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