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  2. Cambridge Business January 2016 57 WHY DID THEY DESIGN ...

    https://www.ifm.eng.cam.ac.uk/uploads/News/Why-did-they-design-it-like-that.pdf
    7 Feb 2017: them. This involves understanding human behaviour, psychology as well as physiology, and then getting all the details of the manufacturing and assembly processes spot on. ... They have a modernist style which is loved by many and offends few.

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