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  2. Winner takes all: Success enhances taste for luxury goods, study…

    https://www.cam.ac.uk/research/news/winner-takes-all-success-enhances-taste-for-luxury-goods-study-suggests
    Thumbnail for Winner takes all: Success enhances taste for luxury goods, study suggests | University of Cambridge 19 Sep 2017: Dr Wu tested the effects of winning or losing a competitive version of the game Tetris on the behaviour and testosterone levels of 166 male volunteers – although in fact, while the ... field of consumer psychology, these measures can predict brand
    By: @cambridge_uni

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