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{"id":21141,"date":"2021-11-30T09:56:00","date_gmt":"2021-11-30T09:56:00","guid":{"rendered":"https://www.enterprise.cam.ac.uk/?p=21141"},"modified":"2022-02-18T10:07:24","modified_gmt":"2022-02-18T10:07:24","slug":"emit-consortium-consultancy-opport

n. Founders at the University of Cambridge is our new strategic initiative building on University expertise and unparalleled advantages to bring technical and social innovation to life through new business creation;

Why would someone switch to using this new approach from the existing one? ... Remember that new products are often more expensive when they first come to market, so the case needs to be compelling.