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9 Jul 2023: Drawing upon work in social psychology, entrepreneurship has been studied as intentional, planned behaviour by individuals (Bagozzi, et al. ... Smart, D.T and Conant, J. S., 1994, ‘Entrepreneurial orientation, distinctive marketing competencies and

9 Jul 2023: core competences, dynamic capabilities, absorptive capacity and so on), along with aspects of organisational learning (closely linked to knowledge management – see above);  sociology – especially sociological work on the diffusion of