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  2. The future of manufacturing: a new era of opportunity and challenge…

    https://www.jbs.cam.ac.uk/wp-content/uploads/2024/05/cbr-specialreport-futureofmanufacturingforesight.pdf
    8 May 2024: For example, research at the University of Loughborough shows that customers might be prepared to pay an additional 10% for some degree of personalisation27. ... Professor sir mike gregoryHead of the Institute for Manufacturing University of Cambridge.

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