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  2. PhD pathway: Marketing (PDF)

    https://www.jbs.cam.ac.uk/wp-content/uploads/2023/08/phd-pathway-marketing-2023.pdf
    24 Aug 2023: Research into the consumer behaviour sub-field considers the psychology of how consumers think, feel and reason as well as choose between different marketplace alternatives. ... Here, researchers draw heavily upon the theories and methodologies of

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