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Vincent Mak - CV (PDF)
https://www.jbs.cam.ac.uk/wp-content/uploads/2024/04/vincent-mak-cv.pdf3 Apr 2024: European Marketing Academy (EMAC) Annual Conference. Society for Consumer Psychology (SCP) Annual Conference. ... Payment Experiments, Society for Consumer Psychology Annual Conference, Savannah, US, February 28-March 2, 2019 (competitive paper). -
'Inferiority' complex-ity for charities - News & insight…
https://www.jbs.cam.ac.uk/2016/inferiority-complex-ity-for-charities/Consumer Psychology. ... Read “Helping others or oneself: How direction of comparison affects prosocial behavior” on the Society for Consumer Psychology website.
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