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There may be stubble ahead - News & insight - Cambridge Judge…

https://www.jbs.cam.ac.uk/2014/there-may-be-stubble-ahead/

With this in mind, I would tackle this business problem by applying academic insights from behavioural science on “social proofing” – how people generally conform to the behaviour of those around them. ... Joe Gladstone is a PhD Candidate at CJBS,

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