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  2. The price isn’t right - News & insight - Cambridge Judge Business …

    https://www.jbs.cam.ac.uk/2017/the-price-isnt-right/
    refunds are equally effective as price-beating refunds,” says study co-author David De Cremer, KPMG Professor of Management Studies at University of Cambridge Judge Business School. ... social psychology at Ghent University; Alain Van Hiel, professor

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