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https://www.ifm.eng.cam.ac.uk/uploads/Working_paper/16_06_Pieper_Tietze.pdf21 Jun 2016: Thus we concentrate predominantly on consumer behavior and sociology as well as consumer psychology. ... Baron, Reuben M., and David A. Kenny. 1986. “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic,
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