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  2. Putting control of personal data back into the hands of the consumer…

    https://www.enterprise.cam.ac.uk/case-studies/putting-control-of-personal-data-back-into-the-hands-of-the-consumer/
    Thumbnail for Putting control of personal data back into the hands of the consumer – Cambridge Enterprise 27 Nov 2020: footprints of human behaviour. ... Academics with backgrounds in business, psychology, computer science, education and health collaborate to create software that translates traditional psychometrics to the online environment.

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