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  2. The price isn’t right - News & insight - Cambridge Judge Business …

    https://www.jbs.cam.ac.uk/2017/the-price-isnt-right/
    The study in Journal of Consumer Behaviour – entitled “Low-price guarantees as advertisement strategy and compensation policy: The more, the better?” – is co-authored by Tessa Haesevoets, a PhD student in ... social psychology at Ghent University;

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