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1 - 1 of 1 search results for `Journal of Social Psychology` |u:www.ifm.eng.cam.ac.uk

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  2. CTM_working_paper_Mortara

    https://www.ifm.eng.cam.ac.uk/uploads/Research/CTM/working_paper/2015-07-Mortara.pdf
    4 Nov 2015: This is the principle of reciprocity (Hogan, 2011) which kicks in when people feel under social obligation to return favors to those who deliver a message. ... Hence, the adoption and dissemination of tactical approaches derived from applied psychology

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