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‘Moral identity’ key to charitable time giving | University of…
https://www.cam.ac.uk/research/news/moral-identity-key-to-charitable-time-giving5 Jun 2015: The study, entitled “I don’t want the money, I just want your time: how moral identity overcomes the aversion to giving time to pro-social causes”, has just been accepted ... for publication by the Journal of Personality and Social Psychology. -
CTM_working_paper_Mortara
https://www.ifm.eng.cam.ac.uk/uploads/Research/CTM/working_paper/2015-07-Mortara.pdf4 Nov 2015: Secondly, via a review of the applied psychology, and persuasive communication literature, I have tried to develop key guidance to support the development of insights in each circumstance. ... Hence, the adoption and dissemination of tactical approaches
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