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  2. 0 Does Social Media Help Mitigate Hurdles for Capitalizing ...

    https://www.jbs.cam.ac.uk/wp-content/uploads/2024/05/2024-ccaf-conference-paper-8-tang.pdf
    23 May 2024: Hawaii Accounting Research Conference in 2022. 1. I. INTRODUCTION. Despite the economic significance of investments in intangible assets (e.g., Corrado and. ... Therefore, with. respect to customer-related and brand-related intangibles, the distinct

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