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  2. Porter’s Five Forces and IBISWorld industry reports – CJBS…

    https://infolib.blog.jbs.cam.ac.uk/2014/10/17/porters-five-forces-and-ibisworld-industry-reports/
    Porter at Harvard Business School in 1979. It draws inspiration from industrial organisation economics to offer five forces that demonstrate the competitive intensity of an industry resulting in a better understanding

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