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PhD pathway: Marketing (PDF)
https://www.jbs.cam.ac.uk/wp-content/uploads/2023/08/phd-pathway-marketing-2023.pdf24 Aug 2023: Research into the consumer behaviour sub-field considers the psychology of how consumers think, feel and reason as well as choose between different marketplace alternatives. ... Here, researchers draw heavily upon the theories and methodologies of -
Vincent Mak - CV (PDF)
https://www.jbs.cam.ac.uk/wp-content/uploads/2024/04/vincent-mak-cv.pdf3 Apr 2024: Journal of Experimental Psychology: Learning, Memory, and Cognition. Journal of Mathematical Psychology. ... leads to consumer herding: An experimental study, Society for Consumer Psychology 2009 Winter Conference, San Diego, US, February 12-14 -
www.eprg.group.cam.ac.uk Using rewards and penalties to incentivize…
https://www.jbs.cam.ac.uk/wp-content/uploads/2024/06/eprg-wp2407.pdf18 Jun 2024: www.eprg.group.cam.ac.uk. Using rewards and penalties to incentivize energy and water saving behaviour in agriculture – Evidence from a choice experiment in Punjab EPRG Working Paper EPRG2407 Cambridge Working Paper in Economics CWPE2434. Sukhgeet -
Yeun Joon Kim - CV (PDF)
https://www.jbs.cam.ac.uk/wp-content/uploads/2024/04/yeun-joon-kim-cv.pdf10 Apr 2024: across cultures. Journal of Experimental Social Psychology. - This is a global crowdsourcing project where 100+ authors collaborated. ... relationship. The annual meeting of Society for Industrial and Organizational Psychology, Houston, TX. -
Document 1
https://www.jbs.cam.ac.uk/wp-content/uploads/2023/12/eprg-wp1305.pdf7 Dec 2023: The field of behavioural economics attempts to construct improved models ofhuman behaviour by incorporating insights drawn from experimental psychology, notably the existence ofthe endowment effect, and other cognitive biases including loss
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