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  2. 0 Can Social Media Mitigate Hurdles for Capitalizing Expenditures ...

    https://www.jbs.cam.ac.uk/wp-content/uploads/2024/07/2024-07-ccaf-conference-paper-8-tang.pdf
    2 Jul 2024: costs incurred for customer-related and brand-related intangibles and economic benefits generated. ... awareness, and positive social media comments are associated with consumer brand choices and.

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