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6 Jul 2024: May paper on 'Facilitating co-creation in living labs: The JOSEPHS study', by Katharina Greve, Veronica Martinez, Julia Jonas, Andy Neely and Kathrin Möslein. ... To fill this gap, this paper analyses factors that facilitate co-creation in living labs.

6 Jul 2024: Monthly Paper" /></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" ... files/documents/2014AugustPaperBusinesstoConsumerLockinEffect.pdf"></a>[paper

6 Jul 2024: The paper is “Making the transition to services in the animal health industry”. ... Download. Paper -'Exploring the Journey to Services'.

6 Jul 2024: In this monthly paper the authors illustrate how by actively scanning their stakeholder networks, not-forprofit organizations can identify opportunities to enhance marketing effectiveness. ... Further, the approaches proposed in this paper are flexible

6 Jul 2024: The August 2014 Paper on 'The Business-to-Consumer Lock-in Effect' by Markus Eurich and Michael Burtscher. ... paper not currently available for download]. Subject:. Cambridge Service Alliance.

6 Jul 2024: The October 2015 paper on 'How Do Industry Evolution and Industry Conditions Prompt Product Firms to Offer Services?' by Ivanka Visnjic, Sam Arts & Dimo Ringov.

6 Jul 2024: Paper on list of ‘what Should Marketers Read? Academic Trustees Offer Their Choice from 2014’ Marketing Science Institute. ... To download this paper please click here..

6 Jul 2024: Download the Collaborate to Innovate paper.

6 Jul 2024: pdf">[Download Paper]</a></strong></p> <p class="p1"><span>Product companies are increasingly offering different types of services. ... The paper outlines astrategic tool that in a simple map shows the wide spectrum of service types.

6 Jul 2024: pdf">[Download Paper]</a></strong></p> <p class="p1"><span>Product companies are increasingly offering different types of services. ... internal-link"