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No more 'average' consumer - News & insight - Cambridge…
https://www.jbs.cam.ac.uk/2019/no-more-average-consumer/this particular consumer?” That’s the focus of a new study, co-authored by Dr David Stillwell of Cambridge Judge Business School, just published in the Journal of Consumer Psychology. ... page,” says study co-author David Stillwell, University -
How effective is psychological targeting in advertising? What we can…
https://www.jbs.cam.ac.uk/2017/how-effective-is-psychological-targeting-in-advertising/20 November 2017. Share:The article at a glance. Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell ... from …. Category:Dr Sandra Matz, a former PhD student at
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