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  2. No more 'average' consumer - News & insight - Cambridge…

    https://www.jbs.cam.ac.uk/2019/no-more-average-consumer/
    this particular consumer?” That’s the focus of a new study, co-authored by Dr David Stillwell of Cambridge Judge Business School, just published in the Journal of Consumer Psychology. ... Müller of the Psychology Department at the University of
  3. 'Inferiority' complex-ity for charities - News & insight…

    https://www.jbs.cam.ac.uk/2016/inferiority-complex-ity-for-charities/
    Consumer Psychology. ... Read “Helping others or oneself: How direction of comparison affects prosocial behavior” on the Society for Consumer Psychology website.
  4. The Marketing PhD pathway - PhD pathways - Cambridge Judge Business…

    https://www.jbs.cam.ac.uk/phd-research-masters/pathways/marketing/
    So for instance, Eric Levy is very much focused on consumer behaviour and tends to use psychology and lab studies to look at issues, such as prosocial behaviour amongst consumers. ... questions. Scholars in this sub-field:. Ahmed Khwaja. Dominique Lauga.
  5. Male and alone on Valentine's Day? It could cost you - News & …

    https://www.jbs.cam.ac.uk/2014/male-and-alone-on-valentines-day-it-could-cost-you/
    A lecturer in marketing, whose research interests include interpersonal and romantic relationships in the context of consumer psychology, Dr Levy worked with Dr Mark Forehand and Dr Shailendra Jain of the
  6. EEI people - El-Erian Institute of Behavioural Economics and Policy - …

    https://www.jbs.cam.ac.uk/centres/el-erian-behavioural-economics/people/
    PhD (Goethe University). Read more about Lisa. Lisa Eckmann is a postdoctoral research associate at the Chair of Market and Consumer Psychology, Goethe University Frankfurt. ... Her work focuses on consumer psychology and behaviour, especially the
  7. Cambridge launches the Observatory for Human-Machine Collaboration |…

    https://www.eng.cam.ac.uk/news/cambridge-launches-observatory-human-machine-collaboration
    The Observatory for Human-Machine Collaboration provides an experimental space for use by interdisciplinary researchers (in robotics, computer science, neuroscience, psychology, education, philosophy etc.) and industry sectors (manufacturing,
  8. Brandwashed – a sign of the times? - News & insight - Cambridge…

    https://www.jbs.cam.ac.uk/2012/brandwashed-a-sign-of-the-times/
    Speaking first to the MST Undergraduate ‘Introduction to Marketing’ class about social media, Martin will then give a talk to a wider audience about his book and the psychology behind the ... strategies companies devise to persuade the consumer to
  9. Why timing affects pay-what-you-want amounts - News & insight -…

    https://www.jbs.cam.ac.uk/2023/why-timing-affects-pay-what-you-want-amounts/
    A consumer in a pay-what-you-want transaction can be seen as the recipient in a social exchange, since the consumer is prompted to consider a voluntary payment in return ... A range of thoughts could go through the consumer’s mind as they elaborate on
  10. The Marketing subject group - Subject groups - Cambridge Judge…

    https://www.jbs.cam.ac.uk/faculty-research/subject-groups/marketing/
    PNAS . Psychological Science . Organizational Behaviour and Human Decision Processes . Journal of Personality and Social Psychology . ... Journal of Consumer Psychology,. Journal of Econometrics. RAND Journal of Economics.
  11. How effective is psychological targeting in advertising? What we can…

    https://www.jbs.cam.ac.uk/2017/how-effective-is-psychological-targeting-in-advertising/
    advertising platform to target our ads at consumer segments of different psychological profiles.

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