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  2. CTM_working_paper_Mortara

    https://www.ifm.eng.cam.ac.uk/uploads/Research/CTM/working_paper/2015-07-Mortara.pdf
    4 Nov 2015: In our organisation there is the expectation that only the senior executives own a brain big enough to think about strategy. ... Hence, the adoption and dissemination of tactical approaches derived from applied psychology and communication literature

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