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  2. CTM_working_paper_Mortara

    https://www.ifm.eng.cam.ac.uk/uploads/Research/CTM/working_paper/2015-07-Mortara.pdf
    4 Nov 2015: The publication is available to ISPIM members at www.ispim.org. 14. Table 3 Key tactics derived from literature on persuasive communication and applied psychology (see literature section). ... Hence, the adoption and dissemination of tactical approaches

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