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Reduse is writing the story of unprinting – Cambridge Enterprise
https://www.enterprise.cam.ac.uk/from-academic-discovery-to-successful-business-reduse-is-writing-the-story-of-unprinting/1 Feb 2016: This paper triggered a media buzz in early 2012, being picked up by the New Scientist, BBC News, and the Telegraph, among others. ... And all this attention unlocked something in David’s and Julian’s minds regarding the value of their idea.
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