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14 Feb 2019: Activity 2. Aim: identify food symbolism in an example from the visual arts. Many subgenres of children’s literature place a high level of importance on visual images. such as illustrations, book covers and endpapers; therefore the study of

14 Feb 2019: Activity 1. Aim: reflect critically on your own childhood reading. This activity introduces some of the key debates in children’s literature criticism, including. the difficulties associated with defining children’s literature and the problems

5 Feb 2019: What is the Turing Test? In order to assess whether or not the intelligence of a computer is distinguishable from a human,. English computer scientist Alan Turing introduced a test in 1950; he asked whether someone. could distinguish if they are

5 Feb 2019: In the future, it is expected that AI will become fully capable in producing cultural artefacts. But. how can AI be ‘creative’? Although AI technology has generated many new ideas in design, pharmaceuticals and various. types of computer art,

29 Jan 2019: Task Answers. 1. How could the social validation principle be used to persuade young people to. reduce the amount of alcohol they are drinking? Answer: The principle of social validation suggests that people tend to do what others. are doing.

29 Jan 2019: That’s why using ‘plain Janes’ in adverts (especially for household cleaning items), rather than. celebrities, works so well. We’re not likely to identify with a celebrity (I totally have the same. problems as Angelina Jolie…not), but we

29 Jan 2019: Task Answers. 1. Conduct your own experiment! Pick 5 brands of the same product (e.g. 5 different. brands of cereals). Ask your friends and family how much they like each product. (e.g. let them rate products on a scale from 1-10). Then ask them to

29 Jan 2019: Weapon 3: Liking. “People prefer to say ‘yes’ to those they know and like” (Cialdini, 1984). Do you always buy the same cereal? Or do you like to try new things every time you go to the. supermarket? Most people prefer to stick to the things

29 Jan 2019: Task Answers. 1. Apart from dental-care products, which other sectors might benefit from using the. principle of authority to try and persuade people to buy their products? Answer: medicine, diet supplements, weight-loss products, baby products. 2.

29 Jan 2019: Weapon 1: Authority. The first tool which can be used to persuade people is authority. We naturally feel compelled to. listen and follow orders from those in a position of power. There are many reasons for this – for. example, not listening to