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Advanced economic behaviors often require sequences of choices organized by an internal plan. ... model was also motivated by related approaches in economics (Koszegi and Rabin, 2006) that.

Abstract Economic theories posit reward probability as one of the factors defining rewardvalue. ... rewards. Such learning enables individuals to compute the economic value of environmental cues.

For exam-ple, dopamine neurons are activated whenanimals touch a small morsel of apple orreceive a small quantity of fruit juice to themouth as liquid reward (Fig. ... At thispoint, fluctuations in dopaminergic activityrepresent an important “economic

53. Prospect Theory (PT), the dominant model in behavioural economics, posits that we optimize our 54 decisions by calculating the value of our choices relative to a reference-point (Kahneman & 55 ... 68 Tversky & Kahneman, 1991, p.157). Alternatively,

To make sound economic decisions, the brain needs to compute several different value-related signals. ... processes.The computation of goal value, decision value, and predictionerror are all necessary for economic decision making.

To make sound economic decisions, the brain needs to compute several different value-related signals. ... processes.The computation of goal value, decision value, and predictionerror are all necessary for economic decision making.

Decision making under risk is central to human behavior. Economic decision theory suggests that value, risk, and risk aversion influencechoice behavior. ... Despite that many studies (Paulus et al., 2003; Kuhnen andKnutson, 2005; De Martino et al., 2006;

Decision making under risk is central to human behavior. Economic decision theory suggests that value, risk, and risk aversion influencechoice behavior. ... Despite that many studies (Paulus et al., 2003; Kuhnen andKnutson, 2005; De Martino et al., 2006;

signatures of economic preferences for risk and ambiguity. Neuron 49:765–775. CrossRef Medline. ... Neuron 68:789 – 800.CrossRef Medline. Padoa-Schioppa C, Assad JA (2006) Neurons in the orbitofrontal cortexencode economic value.

One of the most intuitive and reliable phenomena in economics is the price–demand relationship. ... How then would a dopamine economic value (util-ity) signal affect consumer choice?