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Winner takes all: Success enhances taste for luxury goods, study…
https://www.cam.ac.uk/research/news/winner-takes-all-success-enhances-taste-for-luxury-goods-study-suggests19 Sep 2017: field of consumer psychology, these measures can predict brand preferences, usage, and recognition. -
Willingness to give to charity depends on how inferior or superior…
https://www.cam.ac.uk/research/news/willingness-to-give-to-charity-depends-on-how-inferior-or-superior-you-feel22 Mar 2016: In a study published online in Journal of Consumer Psychology, Professor Ann Schlosser of Foster School of Business, University of Washington, and Dr Eric Levy of the University of Cambridge Judge ... Journal of Consumer Psychology; 22 Feb 2016; DOI: -
Virtual investment experiment indicates informed consumers choose…
https://www.cam.ac.uk/research/news/virtual-investment-experiment-indicates-informed-consumers-choose-sustainable-funds-even-with22 Oct 2019: Walking the talk: Understanding consumer demand for sustainable investing’ is a collaboration between CISL, the Department of Psychology and the Psychometrics Centre, and was commissioned by the Investment Leaders Group (ILG), -
Online tool can measure individuals’ likelihood to fall for internet…
https://www.cam.ac.uk/research/news/online-tool-can-measure-individuals-likelihood-to-fall-for-internet-scams4 Apr 2018: Just like in advertising, elements of consumer psychology and behavioural economics all come into the design of an online scam, which is why it’s useful to know which personality traits -
Opinion: What do our spending habits reveal about our romantic…
https://www.cam.ac.uk/research/discussion/opinion-what-do-our-spending-habits-reveal-about-our-romantic-intentions16 Feb 2016: Money might not buy you love, but according to some studies in psychology and consumer behaviour, how you spend it could reveal a thing or two about your romantic intentions. -
Despite the headlines, dementia epidemic may not actually be getting…
https://www.cam.ac.uk/research/discussion/despite-the-headlines-dementia-epidemic-may-not-actually-be-getting-worse21 Aug 2015: The worsening epidemic message also fits well with consumer psychology and the recent history of over-medicalisation: fear, demand for a solution, and salvation. -
Brandwashed – A sign of the times? | University of Cambridge
https://www.cam.ac.uk/news/brandwashed-a-sign-of-the-times27 Jan 2012: Speaking first to the MST Undergraduate ‘Introduction to Marketing’ class about social media, Martin will then give a talk to a wider audience about his book and the psychology behind the ... strategies companies devise to persuade the consumer to
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