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1 - 7 of 7 search results for `consumer psychology` |u:www.cam.ac.uk
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  2. Winner takes all: Success enhances taste for luxury goods, study…

    https://www.cam.ac.uk/research/news/winner-takes-all-success-enhances-taste-for-luxury-goods-study-suggests
    Thumbnail for Winner takes all: Success enhances taste for luxury goods, study suggests | University of Cambridge 19 Sep 2017: field of consumer psychology, these measures can predict brand preferences, usage, and recognition.
  3. Willingness to give to charity depends on how inferior or superior…

    https://www.cam.ac.uk/research/news/willingness-to-give-to-charity-depends-on-how-inferior-or-superior-you-feel
    Thumbnail for Willingness to give to charity depends on how inferior or superior you feel | University of Cambridge 22 Mar 2016: In a study published online in Journal of Consumer Psychology, Professor Ann Schlosser of Foster School of Business, University of Washington, and Dr Eric Levy of the University of Cambridge Judge ... Journal of Consumer Psychology; 22 Feb 2016; DOI:
  4. Virtual investment experiment indicates informed consumers choose…

    https://www.cam.ac.uk/research/news/virtual-investment-experiment-indicates-informed-consumers-choose-sustainable-funds-even-with
    Thumbnail for Virtual investment experiment indicates informed consumers choose sustainable funds even with reduced returns | University of Cambridge 22 Oct 2019: Walking the talk: Understanding consumer demand for sustainable investing’ is a collaboration between CISL, the Department of Psychology and the Psychometrics Centre, and was commissioned by the Investment Leaders Group (ILG),
  5. Opinion: What do our spending habits reveal about our romantic…

    https://www.cam.ac.uk/research/discussion/opinion-what-do-our-spending-habits-reveal-about-our-romantic-intentions
    Thumbnail for Opinion: What do our spending habits reveal about our romantic intentions? | University of Cambridge 16 Feb 2016: Money might not buy you love, but according to some studies in psychology and consumer behaviour, how you spend it could reveal a thing or two about your romantic intentions.
  6. Online tool can measure individuals’ likelihood to fall for internet…

    https://www.cam.ac.uk/research/news/online-tool-can-measure-individuals-likelihood-to-fall-for-internet-scams
    Thumbnail for Online tool can measure individuals’ likelihood to fall for internet scams | University of Cambridge 4 Apr 2018: Just like in advertising, elements of consumer psychology and behavioural economics all come into the design of an online scam, which is why it’s useful to know which personality traits
  7. Despite the headlines, dementia epidemic may not actually be getting…

    https://www.cam.ac.uk/research/discussion/despite-the-headlines-dementia-epidemic-may-not-actually-be-getting-worse
    Thumbnail for Despite the headlines, dementia epidemic may not actually be getting worse | University of Cambridge 21 Aug 2015: The worsening epidemic message also fits well with consumer psychology and the recent history of over-medicalisation: fear, demand for a solution, and salvation.
  8. Brandwashed – A sign of the times? | University of Cambridge

    https://www.cam.ac.uk/news/brandwashed-a-sign-of-the-times
    Thumbnail for Brandwashed – A sign of the times? | University of Cambridge 27 Jan 2012: Speaking first to the MST Undergraduate ‘Introduction to Marketing’ class about social media, Martin will then give a talk to a wider audience about his book and the psychology behind the ... strategies companies devise to persuade the consumer to

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