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24 Jan 2014: The horizontal grid structure forms the basis of the University’s visual design language. It generates brand recognition and creates an underlying structure

27 Jan 2014: The University of Cambridge name and Coat of Arms not only form a key role in the internal branding of the University, but they also represent the reputation

17 Mar 2014: To download the Festival app, please visit: www.cam.ac.uk/csf/app.

24 Jan 2014: Consistent typefaces and appropriate use of typography will maintain our strong visual identity. Typographic style Our typographic style is strong, clear and

24 Jan 2014: Recommended positioning for any additional partnership logos is at the opposite end of the page to the University logo (eg at the bottom-left of the document

13 May 2014: www.understandinganimalresearch.org.uk/. media-library/download/document/145/. THE STATUS OF THE CONCORDAT. This Concordat has been developed.

4 Nov 2014: Sonic Pi v2.0 software is all open source: free to download, use and build upon.

22 Jan 2014: The University of Cambridge was granted its arms in 1573 by Robert Cooke, Clarenceux King of Arms and a graduate of St. John's College, for use by the

28 Feb 2014: Primary typeface Arial has been selected as the University’s primary typeface, and is used for promotional materials that are produced in-house. Arial has been

28 Feb 2014: Departmental names work with the logo as shown below. This relationship is designed for stationery applications only. Departmental stationery templates are

27 Jan 2014: Registered trademarks The University Coat of Arms and Name 'University of Cambridge' and 'Cambridge University' are all registered trade marks and should only

3 Jun 2014: Within a few months, the satellite will be fully operational. Over its entire lifetime, Gaia will download around 100 terabytes of data, equivalent to 32,000 hours’ worth of DVD movies.

27 Jan 2014: Trademark licensing programme The University of Cambridge operates a trademark programme via its commercial rights subsidiary, FME Ltd. FME works closely with

28 Feb 2014: Letter case Lower case letters, with their ascenders and descenders, make it easy for the eye to process word formations. UPPER CASE LETTERS HAVE NO VARIETY OR

7 Feb 2014: Recommended email signature This is the recommended method of presenting contact information and disclaimers in email signatures. The text is black, 12-point

28 Feb 2014: The University's core colours The University's core colour palette should be used on all our communications. Core palette #D6083B Pantone ® 199 C RGB 214 8 59

28 Feb 2014: When choosing colour it is important to consider the best options from the palette that will project the information clearly and effectively, and that will