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1 - 3 of 3 search results for `theories and methodologies of experimental psychology` |u:www.jbs.cam.ac.uk
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  2. The Marketing PhD pathway - PhD pathways - Cambridge Judge Business…

    https://www.jbs.cam.ac.uk/phd-research-masters/pathways/marketing/
    Typically, people who study customer behaviour tend to use psychology as a theory and experimental lab studies as a way to test these theories. ... marketplace alternatives. Researchers draw heavily upon the theories and methodologies of experimental
  3. PhD pathway: Marketing (PDF)

    https://www.jbs.cam.ac.uk/wp-content/uploads/2023/08/phd-pathway-marketing-2023.pdf
    24 Aug 2023: Research into the consumer behaviour sub-field considers the psychology of how consumers think, feel and reason as well as choose between different marketplace alternatives. ... Here, researchers draw heavily upon the theories and methodologies of
  4. The Marketing specialisation - MPhil in Strategy, Marketing and…

    https://www.jbs.cam.ac.uk/phd-research-masters/mphil-strategy-marketing-operations/the-marketing-specialisation/
    Researchers in consumer behaviour draw heavily upon the theories and methodologies of experimental psychology, particularly experimental social psychology. ... He typically employs the insights and methods of experimental economics, game theory, and

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