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  2. Realizing the Full Potential of Digital Transformation three areas ...

    https://www.ifm.eng.cam.ac.uk/uploads/Research/BMI/TCB-Digital-Transformation-Final-2020.pdf
    19 Aug 2020: But backing from the CEO alone is not enough if other business functions do not support digital transformation. ... 3. Lack of support from top executives Support from the top of the organization is critical for digital transformation.

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